The Problem With Buying Indian Jewellery Online
The Indian jewellery market online is enormous — and so is the number of sellers misrepresenting what they sell. Silver-plated pieces sold as sterling silver. Base metal sold as gold-plated. Dropshipped Chinese costume jewellery listed as handmade Indian craft. Knowing how to separate genuine Indian jewellery from imitation is a genuinely useful skill for anyone who wants to buy authentically. Here is how.
Red Flag 1: Vague Material Descriptions
Authentic Indian jewellery sellers describe their materials precisely. Genuine 925 sterling silver listings say 925 sterling silver — not silver-tone, silvery, silver-coloured, or just silver. If the material description is vague or non-specific, the seller is almost certainly hiding the fact that the piece is plated or costume jewellery.
Check every listing for explicit material statements. For silver: 925 or sterling silver. For gold: 18k, 14k, or gold-filled (not gold-plated, not gold-toned). For brass base with plating: a legitimate seller will tell you it is brass with gold or silver plating. If they are not saying it, they are hiding it.
Red Flag 2: No Country of Origin
Genuine Indian jewellery sellers tell you where the piece is made. Made in India, Handcrafted in Surat, Made in Rajasthan — a specific location is a sign of genuine craft provenance. If a listing says nothing about where the jewellery is made, it is likely dropshipped from a generic manufacturer with no specific craft heritage.
Red Flag 3: Prices That Cannot Be Real
Genuine 925 sterling silver has a commodity price. Silver costs money as a material. A sterling silver charm that ships from India to the USA for $3 is not sterling silver — the material cost alone would prevent that price. If the price seems impossible for the material claimed, it is because the material claim is false. For genuine 925 sterling silver charms, expect to pay $15-40 depending on size and complexity.
Red Flag 4: No Reviews Mentioning Material Quality
Look at the reviews specifically for comments about material quality. Reviews that mention the silver is real, the piece is solid, or I verified the 925 hallmark are strong positive signals. Reviews that say it turned green, it started peeling, or the colour wore off are clear evidence of plated or costume jewellery regardless of what the listing claims.
Red Flag 5: No Return Policy on Material Issues
A genuine sterling silver seller stands behind their material claim. If the piece is not the material described, they accept returns. A seller who will not accept returns on material grounds has no confidence in their own material claims. Avoid.
How to Verify Before You Buy
- Search the seller name and check their Etsy or website reviews independently
- Ask the seller directly: Is this hallmarked 925? Can you send a close-up photo of the stamp?
- Check whether the seller has a physical location or brand story — genuine craft brands have one
- Look at the full listing image set — genuine silver sellers show hallmark photos
The Abdesigns Standard
Abdesigns Jewellery is a registered brand based in Surat, Gujarat, India. Every piece is hallmarked 925 sterling silver. Material descriptions are explicit and accurate. We include hallmark photos in our listings and accept returns on any material quality issue. Our brand story, founder identity, and craft location are publicly available and verified.
We tell you exactly what you are buying because we are confident in what we make.
Shop the Abdesigns Smiley Charm
Genuine 925 sterling silver. Hallmarked. Made in Surat, India. No grey areas. No vague descriptions. Just real silver, made by real artisans.
Shop the Abdesigns Smiley Charm →
FAQ
How do I avoid fake Indian jewellery when buying online?
Check for explicit 925 hallmark statements, country of origin, realistic pricing for the material claimed, reviews mentioning material quality, and a return policy that covers material issues.
Why is some Indian silver jewellery so cheap?
Very cheap silver jewellery from India is almost always silver-plated or base metal costume jewellery. Genuine 925 sterling silver has a material cost that prevents pricing below approximately $15 for even the smallest pieces.
Is Abdesigns Jewellery a genuine Indian brand?
Yes. Abdesigns Jewellery is a registered brand based in Surat, Gujarat, India. All pieces are hallmarked 925 sterling silver, handcrafted by artisans in Surat, and ship with tracking to USA, UK, Canada, and Australia.
